What to Look for in a Talent Agency
7/3/2011
Dr. Diane Howard

I am truly trying to help those of us in the performance, film, communication, and entertainment industries maximize opportunities without being hurt, taken advantage of, and used without concern for the wellbeing of talent and crew. I think with the deregulation of talent agencies and more and more work coming into our state, we may have more and more efforts by some to get talent to pay for their services upfront for unrealistic dreams of auditions and castings for unrealistic pay. The most vulnerable are children whose parent and grandparents will pay anything or doing almost anything for their kids. When some of us stand for what is right to protect cast and crew, we may take some hits. Nadia, James, Kim and others of us who are with The Legacy Talent Agency or others who are in agencies like ours are fortunate to have caring, accessible, knowledgeable, and ethical agents like our Kandy Stewart. She is soon to be a new office building in Austin with Karen Hallford, Vicky Boone,
Rachael Flanagan, and Beth Sepko (all whom I have experienced as hard-working, ethical leaders in our industry
and Austin community.)

All the more I see the need for like-minded ethical people in our industries to stand together. I also encourage us all to find ethical agencies that do not represent a large number of talent like ourselves. When I see many children or adults on an agency site who look very similar, I question whether that agency's goal is truly to represent the talent or is their primary goal to bring in upfront fees for various services. When I can't even see the headshots of talent on an agency Web site, I am really concerned. Why are the talent headshots hidden? Check out agencies that represent talent in TX. Are there headshots of the talent on the Web site? Is the focus of the site on the talent or on the agency? Are headshots effective on the site? Are the headshots up-to-date? Are the headshots only in black and white?  Are there too many of the same gender, type, ages on the site? Do they require upfront fees or services? Do they have good reputations, SAG, or AFTRA franchises? Dolores Jackson, Houston casting director, and Linda McAllister, North TX talent agent, post valuable information about these issues and other business concerns on Facebook. I encourage you to try to become "friends" with them on Facebook, as will as with other ethical leaders in our industry. The worse stories I have I have heard and my worst experiences have been "agents" who "discover" talent at malls or even at showcases. Buyers need to beware. Check out agencies. Read contracts carefully.  Don't pay upfront money! See
http://www.dianehoward.com/talent_agents.htm and http://www.dianehoward.com/Texas_talent_agencies_htm.htm .